Create a brand guideline and publish a print introduction for the Children's Data Network to tie together existing research publications and future web presence.
STRATEGY AND PROCESS
Leveraging the first print design work for the Children's Data Network helped create a guideline that would relate back to existing publications. Color use was limited to the type of research, and placed emphasis on the research as the core output of this organization. Readers and visitors could associate the colors as a way to categorize the type of work the organization was delivering. A pastel palette fit the subject matter of early childhood care and research, and allowed for illustration styles reminiscent of children's storybooks.
This project helped secure additional funding for the launch of the Children's Data Network website.
Children's Data Network | University of Southern California